Nofollow vs Dofollow: When and Why?
Basically, the nofollow links are simple hyperlinks with rel="nofollow" attribute in the HTML code.
<a href="https://www.getseofix.com/pag" rel="nofollow" >
The main purpose is to inform the search engine that it should ignore this link and not transfer value (in this case we talk about link juice).
The opposite is the dofollow value, or the omission of the tag, because, by default, Google considers all links to be followed.
The nofollow tag was created to fight comment spam, that is the practice of leaving comments in blogs by inserting a link to your website in the message. In the past, this had caused problems in the search results.
Today we still find nofollow links in the external links of:
- Facebook Posts
I suggest using the nofollow in these cases:
- Paid Links: buying links is not prohibited! But if we do it, to avoid penalties, we must use the nofollow attribute.
- User generated content: social networks generally use this attribute because they don't know what people might link to.
- Links to pages not useful to Google: for example, the pages of a private area.
- Links to low quality sites
- Comments: WordPress has this option active by default.
Getting nofollow links is not useless, because they also bring positive effects, including direct traffic, because the average web navigator can follow a link on a webpage regardless of whether it has the nofollow attribute or not.
Secondly, from the link diversity point of view, having various nofollow links makes the backlinks profile of our website more natural, given the fact that not having these would be really suspect.Federico Magni
Federico Magni has been a Senior SEO Specialist for about 10 years with 100 sites ranked on Google and today he is the founder of the All in one SEO platform GetSEOfix.com.
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