Guest Blogging Without Errors: Rules for Guest Posts
As in the rest of the world, the practice of guest blogging has been developing quite a lot in Europe for several years now, and it consists in publishing an article in another person's blog in order to create authority and links.
This way, your brand will also be visible to the audience of other websites, thus allowing you to reach an audience that you might not have.
The situation is "win-win" because everyone wins: the webmaster gets a quality article without doing anything, you get a backlink and the audience has new content to read about.
In practice, the guest post is an article with a section (author box) at the bottom of the article, containing a quick description about you and a backlink (dofollow or nofollow) to your website.
Here is an example of a recent site for which I obtained backlinks from quality websites through guest blogging and other related activities.
Figure 9.3 - Quality Backlinks that I obtained by Guest Blogging
Now let's talk about the procedure of inserting your post on someone else's blog.
During the initial research phase, you will need to find a list of potential target websites that you'd want to ask permission in order to insert your article.
To get started, in addition to send a message via the form available on that website, you can contact the website owner directly through his LinkedIn profile or other social networks.
Another effective method is the direct search for websites that accept this type of collaboration, through the following queries:
- “topic” “write for us”
- “topic” “guest post”
- “topic” “authors”
- “topic” “collaborate”
After having compiled a list, you should not contact anyone, but make a very precise selection in terms of thematic relevance, first of all.
Then, check the domain's authority, by analyzing, for example, the number of articles, domain age and traffic volumes, using AlexaRank or SemRush and some SEO metrics like DomainAuthority and TrustFlow.
In short, the goal is to find out if we'll receive a link from a legitimate quality website or from a spammer that could damage our site.
I don't want to discourage you, but you must know that not everyone will accept and you will have to consider that the real opportunities will be reduced.
In a recent campaign of this type, with about twenty European targets, I obtained an approval rate of 70% that I think is excellent, but the variables that come into play are different (market niche, target type, your reputation, content quality, etc.).
In many sectors, you can consider yourself lucky if you get 15% of approval, especially in Europe, where there aren't many blogs for each market yet, and talking about guest posts you often receive phrase like "Why should I do free advertising for you?", But obviously they did not understand the meaning of this collaboration.
The most common proposal rejection cases in my experience have been the following:
- A payment is required in order to proceed ($50-300).
- They do not accept guest posts because of personal ideas.
- Not enough text quality.
- Topic not in line with the type of audience.
- No answer at all, without any explanation.
The second phase has to do with contacting the target website by using specific forms or a simple e-mail address.
I suggest writing a concise and straight-forward message in order to make the interlocutor understand that the proposed article will be of great quality (at least 1000 words) and unique. You should also include a couple of lines to introduce yourself and wait for the answer within a week.
I have inserted the exact text that I use in these messages on https://www.getseofix.com/get-backlinks
After the initial answer (if it arrives), you should check how and where your backlink will be inserted, with preference for hypertext links with dofollow attribute.
After making an agreement for the collaboration, you should visit the webpage periodically in order to check whether any comments from the public have appeared or not. If so, you will have to respond immediately, in order to give the impression of being present, and to defend the reputation of your brand (personal or corporate).Federico Magni
Federico Magni has been a Senior SEO Specialist for about 10 years with 100 sites ranked on Google and today he is the founder of the All in one SEO platform GetSEOfix.com.
Everything you need to do SEO in 2019
Find out the weaknesses of your site in order to improve its ranking.
Find the ideal domain to launch your project or for your customers.
Learn how to get quality backlinks to your site by following our strategies.
Read the SEO e-book, listen to the audiobook, discover the exclusive quick guides and all the training material.