How to write SEO-friendly content (Optimized Articles)
Talking about writing tools, we think about the classic Microsoft Word, Google Doc or WordPress editor, but be careful.
In some sites, I often notice formatting errors due to the fact that, by copying a text from Microsoft Word directly into an editor like WordPress, you could paste different formatted values, such as apostrophes, invisible paragraphs and other elements that ruin the content layout.
In this specific case, I always suggest to check that the "Paste" operation produces a text that is perfectly faithful to the original one. If you find issues, you can use a neutral intermediate editor like NotePad ++, in order to remove all the rules formats present in complex software such as MS Word.
And now, let's see exactly what I mean by defining a SEO-friendly text structure.
First of all, you will have to search for the main keyword (maybe a medium tail keyword) on which to focus the entire article, by using the tools and methods already described in the previous chapters.
You should enter the various keywords that you have identified, in strategic positions of the text:
- First paragraph
- Subtitles like H2 or H3
- URL, avoiding stop words (articles, conjunctions)
- Tag title and meta description
Let's be clear about one thing: I'm not saying that you have to do keyword stuffing and over-optimize these elements, but you will simply have to try to make the keywords appear when and if it makes sense in these positions.
Maybe not the same one, but variants, synonyms or LSI keywords.
At this point, you could insert a particularly relevant image for the article, immediately after the title, making sure that it does not take up too much space (especially on mobile devices), because the user would be forced to "scroll down" the page just to see even the first line of the post.
You will be able to insert other images throughout the rest of the article, but pay particular attention to the following elements:
- Alt text: enter a description of the image (for example, summer garden orchid)
- Filename: rename the file with a particularly relevant name (for example, garden-orchid.png)
- Dimension: compress the file size in order to speed up the loading of your webpage.
C) INTERNAL or EXTERNAL LINKS
The links' value flows through all the pages of your website and is divided by the number of connection-links. If we want to push a few pages, we need to point several links to their URLs. To do this, we have two possibilities:
- Internal Links: within the text of an article, I insert a hypertext link leading to another relevant article, with an anchor text containing one or more topic-related keywords, but without forcing the optimization.
- External Links: our site cannot cover every topic and this is why we may need to refer to external sources.
In this case, I suggest using a target="_blank" attribute in the link (in order to open the external article in a new tab and still keep our site open) and if the resource is really useful and authoritative, we avoid using the rel="nofollow" because it would be counterproductive.
Considering that nowadays the user experience has an enormous value within the Google algorithm, we should keep some important tricks in mind:
- Font: for good readability, I suggest a font size of at least 16px and a sans-serif font (without extending features called "serifs" at the end of strokes), as in the case of Open Sans, Lato or Roboto.
- Subtitles: H2, H3, H4 headlines are important for detaching and separating the various sections of the article and help the visitor with orientation.
- Spaces: it is important to let the reader breathe between paragraphs, images or other elements.
- Paragraphs: the tag <p></p> encloses the paragraphs, and with CSS rules you can also define which margins to apply (margin:*px), in addition to the vertical distance between lines of text (line-height:*px), in order to facilitate reading. Try to write a maximum of 2-3 lines per paragraph.
- Colors: it is a good idea to use underlined text or change the color of clickable words, such as the hypertext links.
- Emphasis: the bold ( text ) or italics ( text ) can help you emphasize certain parts of the text, which are considered particularly important.
- Attention: a text must keep the user's attention, and this is why you will have to either hire copywriters or take the time to learn the art of writing for the World Wide Web.
To all these elements, you can add your creativity in order to offer an engaging content for readers, aiming to offer a truly satisfying user experience.Federico Magni
Federico Magni has been a Senior SEO Specialist for about 10 years with 100 sites ranked on Google and today he is the founder of the All in one SEO platform GetSEOfix.com.
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